TF
True Faith Living Water

Concept Overview

Bible in a Bottle.
Water made to move people.

True Faith: Living Water is a premium matte-black aluminum bottled water brand that pairs scripture and storytelling with an everyday ritual — taking a drink. Each bottle is a moment of reflection, a spark for conversation, and a way to support faith-driven causes.

View concept overview
Idea Bible in a Bottle
Format 20oz+ aluminum bottle
Focus Spirituality • Service • Sustainability
Bottle render placeholder Matte black • Metallic gold • Scripture + QR
Scroll to continue

Brand Story

Why we started True Faith: Living Water

True Faith began with a simple question: what if a bottle of water could do more than quench thirst? What if it could carry scripture, teaching, and encouragement straight into someone’s day — in a way that feels modern, beautiful, and shareable?

Each bottle features a verse, a unique QR code, and a short video teaching from trusted voices — pastors, authors, athletes, and influencers — all centered on that passage. The goal isn’t to build another beverage brand; it’s to help people encounter truth in the middle of real life.

We see this as the intersection of premium product design, digital storytelling, and faith-driven impact.

Core Purpose

Spread the Gospel in everyday spaces — one bottle, one scripture, one conversation at a time.

The Big Idea

“Bible in a bottle” — a physical product that unlocks a digital, living library of scripture-centered content.

Brand Tone

Bold yet reverent. Modern but timeless. Confident, hopeful, and unapologetically faith-forward.

“Bible in a Bottle” is the heartbeat of the brand.

Every bottle is a portable moment of scripture. The design draws people in; the QR code opens a short teaching; the experience sparks reflection and conversation long after the last sip.

It’s not just water with a verse on the label. It’s scripture delivered through design, content, and community — made to be picked up, scanned, and shared.

Tagline Bible in a Bottle Spreading the Word — one bottle at a time.

The Vessel

The matte-black aluminum bottle

A premium, collectible object that feels as intentional as the message it carries. Designed to look at home in a luxury fridge, a church lobby, or an arena suite.

Design Language

  • Matte black aluminum body
  • Metallic gold scripture and brand marks
  • Minimalist typography — no visual noise
  • QR code integrated as a deliberate design element

Form Factor

  • 20oz+ capacity target
  • Resealable cap for reuse and refill
  • Premium feel: weight, hand-feel, and cold retention
  • Optimized for shelf presence and case stacking

Future Flexibility

  • Shared base design across SKUs
  • Rotating scriptures & collaborators per bottle
  • Room for special editions (NIL, events, partners)
Hero bottle render placeholder Front view • Scripture + QR • Metallic gold over matte black
Multiple SKUs: same bottle, different verses & storytellers.

The Experience

From cold drink to living story in 4 steps

Every interaction with a bottle is designed as a tiny journey — physical, digital, and spiritual — that’s easy to share.

01 · Encounter

A guest picks up a matte-black bottle that looks and feels unlike anything else in the cooler or lobby. The metallic gold details and scripture instantly cue that this is something intentional.

02 · Scan

They scan the gold-framed QR code. No app download, no friction — just a direct jump into a short, beautifully shot video tied to that verse.

03 · Listen

A trusted voice — pastor, author, athlete, or creator — unpacks the verse in 2–3 minutes, connecting it to real life: hope, anxiety, purpose, gratitude, and more.

04 · Share

The landing page makes it effortless to share the video, explore more verses, and support featured partners, ministries, and causes.

Mockup: QR landing page / video player

Scripture Library

First 6 verses — brought to life by Pastor Brian Hall

This initial set of six videos represents the core heart of Living Water: short, scripture-centered teachings that are easy to watch, share, and build around future collaborations.

Video 01 placeholder

Verse 01

Working title for verse one

Brian Hall • 2–3 min breakdown

Video 02 placeholder

Verse 02

Working title for verse two

Brian Hall • 2–3 min breakdown

Video 03 placeholder

Verse 03

Working title for verse three

Brian Hall • 2–3 min breakdown

Video 04 placeholder

Verse 04

Working title for verse four

Brian Hall • 2–3 min breakdown

Video 05 placeholder

Verse 05

Working title for verse five

Brian Hall • 2–3 min breakdown

Video 06 placeholder

Verse 06

Working title for verse six

Brian Hall • 2–3 min breakdown

Each of these six verses can map directly to an initial SKU, QR code, and landing experience — forming the very first wave of “Bible in a Bottle” releases.

Brand Framework

Three pillars that define True Faith

Living Water is built on three intertwined commitments: spiritual depth, sacrificial service, and responsible stewardship of creation.

Pillar 01

Spirituality

Living Water exists first as a spiritual project: a way to weave scripture into daily habits. Every bottle carries a verse, a story, and an invitation to go deeper in faith.

John 4:14

“Whoever drinks the water I give them will never thirst…”

Pillar 02

Service

A portion of our effort is directed toward practical help: donating clean, fresh water to communities in the U.S. affected by disasters — floods, wildfires, hurricanes, and more.

Matthew 25:35

“I was thirsty and you gave me something to drink…”

Pillar 03

Sustainability

Our infinitely recyclable aluminum bottles are designed to be refilled, reused, and remembered. Beautiful packaging, with a lighter footprint, created out of respect for the world we’ve been trusted to steward.

Genesis 2:15

“The LORD God took the man and put him in the garden to work it and take care of it.”

Go-to-Market Vision

Where Living Water shows up first

We’re designing Living Water to launch where faith and community are already strong — and where sampling can feel natural, not forced.

Our early focus is on:

  • Church lobbies & events across key markets
  • Christian colleges, conferences, and camps
  • Faith-driven events, concerts, and gatherings
  • Strategic NIL concepts and athletic partnerships (phase two)

Long term, the vision is national distribution — but always anchored in authentic, mission-aligned placements.

Anchored in Church

Sunday becomes our “sampling day.” Bottles placed in high-traffic church environments introduce the brand where the message already matters most.

Digital Reach

Each QR experience is a micro-hub: scripture, video, partner links, and share tools — a trackable, repeatable unit of impact.

Future Extensions

The True Faith parent brand gives room to expand into related lines: disciple series, fasting-support waters, and other cause-driven products.

Build Path

From concept to shelves

A focused, staged rollout that aligns product, partners, and storytelling — while keeping room for scale.

Phase 1 · Foundation

  • Finalize bottle format and manufacturing partner
  • Lock initial verse set and QR video structure
  • Confirm water source, co-packer, and core markets
  • Launch this digital concept overview as our “living deck”

Phase 2 · Launch

  • Pilot with select churches and regional distributors
  • Release first wave of scripture + video collaborations
  • Collect feedback on design, messaging, and experience
  • Refine pricing, packaging, and logistics for scale

Phase 3 · Scale

  • Expand to additional markets and denominations
  • Layer in NIL, events, and collaboration-driven editions
  • Introduce analytics dashboards for impact and ROI
  • Build a growing library of verses, stories, and partners

This site is designed to grow with the project — a central place where partners, distributors, and investors can see the concept evolve in real time.