TF
True Faith Living Water

Concept Overview

Bible in a Bottle.
Water made to move people.

True Faith: Living Water is a premium matte-black aluminum bottled water brand that pairs scripture and storytelling with an everyday ritual — taking a drink. Each bottle is a moment of reflection, a spark for conversation, and a way to support faith-driven causes.

View concept overview
Idea Bible in a Bottle
Format 20oz+ aluminum bottle
Focus Spirituality • Service • Sustainability
Living Water Bottle
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Brand Story

Why we started True Faith: Living Water

True Faith began with a simple question: what if a bottle of water could do more than quench thirst? What if it could carry scripture, teaching, and encouragement straight into someone’s day — in a way that feels modern, beautiful, and shareable?

Each bottle features a verse, a unique QR code, and a short video teaching from trusted voices — pastors, authors, athletes, and influencers — all centered on that passage. The goal isn’t to build another beverage brand; it’s to help people encounter truth in the middle of real life.

We see this as the intersection of premium product design, digital storytelling, and faith-driven impact.

Core Purpose

Spread the Gospel in everyday spaces — one bottle, one scripture, one conversation at a time.

The Big Idea

“Bible in a bottle” — a physical product that unlocks a digital, living library of scripture-centered content.

Brand Tone

Bold yet reverent. Modern but timeless. Confident, hopeful, and unapologetically faith-forward.

“Bible in a Bottle” is the heartbeat of the brand.

Every bottle is a portable moment of scripture. The design draws people in; the QR code opens a short teaching; the experience sparks reflection and conversation long after the last sip.

It’s not just water with a verse on the label. It’s scripture delivered through design, content, and community — made to be picked up, scanned, and shared.

Tagline Bible in a Bottle Spreading the Word — one bottle at a time.

The Vessel

The matte-black aluminum bottle

A premium, collectible object that feels as intentional as the message it carries. Designed to look at home in a luxury fridge, a church lobby, or an arena suite.

Design Language

  • Matte black aluminum body
  • Metallic gold scripture and brand marks
  • Minimalist typography — no visual noise
  • QR code integrated as a deliberate design element

Form Factor

  • 20oz+ capacity target
  • Resealable cap for reuse and refill
  • Premium feel: weight, hand-feel, and cold retention
  • Optimized for shelf presence and case stacking

Future Flexibility

  • Shared base design across SKUs
  • Rotating scriptures & collaborators per bottle
  • Room for special editions (NIL, events, partners)
Living Water Bottle
Multiple SKUs: same bottle, different verses & storytellers.

The Experience

From cold drink to living story in 4 steps

Every interaction with a bottle is designed as a tiny journey — physical, digital, and spiritual — that’s easy to share.

01 · Encounter

A guest picks up a matte-black bottle that looks and feels unlike anything else in the cooler or lobby. The metallic gold details and scripture instantly cue that this is something intentional.

02 · Scan

They scan the gold-framed QR code. No app download, no friction — just a direct jump into a short, beautifully shot video tied to that verse.

03 · Listen

A trusted voice — pastor, author, athlete, or creator — unpacks the verse in 2–3 minutes, connecting it to real life: hope, anxiety, purpose, gratitude, and more.

04 · Share

The landing page makes it effortless to share the video, explore more verses, and support featured partners, ministries, and causes.

True Faith Living Water bottle — QR-powered scripture experience
SCRIPTURE VIDEOS

Verses brought to life.

Each bottle’s QR code unlocks a short teaching from Pastor Brian Hall — a focused reflection tied to the verse on the bottle.

VIDEO TEACHING

EMPOWERED

Strength for the calling God has given you.

VIDEO TEACHING

LIGHT

Hope and clarity in dark places.

VIDEO TEACHING

LOVE

The relentless love of God for people.

VIDEO TEACHING

POSSIBLE

With God, all things are possible.

VIDEO TEACHING

PURPOSE

Living water for a life on mission.

VIDEO TEACHING

TRUST

Choosing trust in every season.

Brand Framework

Three pillars that define True Faith

Living Water is built on three intertwined commitments: spiritual depth, sacrificial service, and responsible stewardship of creation.

Pillar 01

Spirituality

Living Water exists first as a spiritual project: a way to weave scripture into daily habits. Every bottle carries a verse, a story, and an invitation to go deeper in faith.

John 4:14

“Whoever drinks the water I give them will never thirst…”

Pillar 02

Service

A portion of our effort is directed toward practical help: donating clean, fresh water to communities in the U.S. affected by disasters — floods, wildfires, hurricanes, and more.

Matthew 25:35

“I was thirsty and you gave me something to drink…”

Pillar 03

Sustainability

Our infinitely recyclable aluminum bottles are designed to be refilled, reused, and remembered. Beautiful packaging, with a lighter footprint, created out of respect for the world we’ve been trusted to steward.

Genesis 2:15

“The LORD God took the man and put him in the garden to work it and take care of it.”

Go-to-Market Vision

Where Living Water shows up first

We’re designing Living Water to launch where faith and community are already strong — and where sampling can feel natural, not forced.

Our early focus is on:

  • Church lobbies & events across key markets
  • Christian colleges, conferences, and camps
  • Faith-driven events, concerts, and gatherings
  • Strategic NIL concepts and athletic partnerships (phase two)

Long term, the vision is national distribution — but always anchored in authentic, mission-aligned placements.

Anchored in Church

Sunday becomes our “sampling day.” Bottles placed in high-traffic church environments introduce the brand where the message already matters most.

Digital Reach

Each QR experience is a micro-hub: scripture, video, partner links, and share tools — a trackable, repeatable unit of impact.

Future Extensions

The True Faith parent brand gives room to expand into related lines: disciple series, fasting-support waters, and other cause-driven products.

Build Path

From concept to shelves

A focused, staged rollout that aligns product, partners, and storytelling — while keeping room for scale.

Phase 1 · Foundation

  • Finalize bottle format and manufacturing partner
  • Lock initial verse set and QR video structure
  • Confirm water source, co-packer, and core markets
  • Launch this digital concept overview as our “living deck”

Phase 2 · Launch

  • Pilot with select churches and regional distributors
  • Release first wave of scripture + video collaborations
  • Collect feedback on design, messaging, and experience
  • Refine pricing, packaging, and logistics for scale

Phase 3 · Scale

  • Expand to additional markets and denominations
  • Layer in NIL, events, and collaboration-driven editions
  • Introduce analytics dashboards for impact and ROI
  • Build a growing library of verses, stories, and partners

This site is designed to grow with the project — a central place where partners, distributors, and investors can see the concept evolve in real time.